Saturday, February 28, 2009

Nano Slated To Launch In March. Bookings From April!

I have read somewhere that if you wish for something with all your heart, then the entire universe conspires to get your wish fulfilled. This was also a dialogue in one of the Bollywood films.

After being booted out of Bengal, courtesy of Mamata Banerjee on behalf of the poor farmers (you can read all about that here), Nano had found a foster home in Gujarat. I guess Ratan Tata’s vision [or should I call it a dream] was stronger than those with mis-placed [vested!] interests.

Tata Motors has announced that its flagship product Nano will be launched at a function in Mumbai on March 23, 2009.

Nano has fired up the imagination of Indians like never before. Tata Motors has said that its Nano website has received 30 million plus hits in a year. People displaying such an interest in a brand that is yet to be launched, would be every marketing team’s dream come true! However, it cannot be ignored that this was helped partly by the Singur issue.

I hope the Nano doesn’t face anymore hiccups.

Thanks to Google, I have found out that it was Paulo Coelho who said: “When you want something, the entire universe conspires in helping you to achieve it.”

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