Thursday, October 22, 2009

The Tiger

Courtesy PDClipart.org
TIGER, tiger, burning bright
In the forests of the night,
What immortal hand or eye
Could frame thy fearful symmetry?

In what distant deeps or skies
Burnt the fire of thine eyes?
On what wings dare he aspire?
What the hand dare seize the fire?

And what shoulder and what art
Could twist the sinews of thy heart?
And when thy heart began to beat,
What dread hand and what dread feet?

What the hammer? what the chain?
In what furnace was thy brain?
What the anvil? What dread grasp
Dare its deadly terrors clasp?

When the stars threw down their spears,
And water'd heaven with their tears,
Did He smile His work to see?
Did He who made the lamb make thee?

Tiger, tiger, burning bright
In the forests of the night,
What immortal hand or eye
Dare frame thy fearful symmetry?

I had to revisit this classic by William Blake (1757–1827), especially when Radio Indigo is plugging its “Engage Indigo: Get Involved, Get Engaged Campaign” so vigorously that it is actually bordering on irritation. This campaign by Indigo is actually supporting an initiative by The Wildlife Protection Society Of India (WPSI).

The WPSI website is quite informative, but lacks information on how our donations will be utilized it its efforts to save the Tiger.

I was really disappointed with the Radio Indigo’s webpage. There are the following options:
• E-mail them to show support.
• Send in donations to their office
• A link for the WPSI website for more details and
• A ‘Save the Tiger’ pledge link.

Apart from these, there was no information regarding what would happen if someone decides to mail them as a show of support or decides to take a pledge. If they are expecting people to send in their donations to their office, after listening to those advertisements or visiting their website; how about some information on how their contributions would be used to save the Tiger.

Nope. We are expected to visit the WPSI website and find the information, which was really unhelpful as I have mentioned above earlier.

Here’s an interesting take on Radio Indigo’s campaign by Paul Nixon. Please go through this interesting blog post titled “Ronseal's quick dying tiger” at India-aaagh.

Then, is this a well managed publicity stunt created for the sole purpose of saying we care, but actually it is just another corporate soul cleansing activity? All those e-mails and pledges, will they really save a Tiger?

Following a tiger census carried out in 2007 which said that the wild tiger population in India has declined by 60% to approximately 1,411 Tigers, the Indian government pledged $153 million to further fund the Project Tiger initiative, set-up a Tiger Protection Force to combat poachers, and fund the relocation of up to 200,000 villagers to minimize human-tiger interaction. Additionally, eight new tiger reserves in India are being set up

I found that on Wikipedia. How much of the pledges and planning has found the light of the day, is unknown. I guess an RTI would divulge something. But then what is the point? If all these measures do not result in saving the Tiger population, then of what help would our pledges, e-mails and donations to Radio Indigo’s campaign achieve.

But if you want to clear your guilt, even though you know that it is pointless. Go ahead. Pledge your support. Write e-mails. Donate!
SAVE THE TIGER.